PROJECT SUMMARY

Technical sales brochure and other materials for an optical lens manufacturer company.

The purpose of this project was to develop a simple, direct and concise sales document for presenting the company’s third-partly logistics services at trade shows. The client requested that the brochure take a new graphic approach from their existing materials, retaining only the primary corporate image. They also needed it fast.

We created a highly-scannable brochure that embodies the services of the company from a technical and professional perspective, designed to establish credibility and trust with the target audience.

THE RESULT

This document generated a response rate of 18% from the target audience reached at the show, generating may hot leads that were converted into new clients.