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technnical copywrite

User Manual for Technical Copy

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Many industrial companies have a regular need for technical copy. The markets vary, but the basic need is always the same: helping bright, inventive people tell their stories without making the reader’s eyes glaze over.
b2b digital marketing

Does digital marketing really work?

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Digital marketing — from content optimized for mobile devices to social media to predictive analytics — continues to spark passionate debates between skeptics and true believers. The key question, often asked by those who've been in the industry since before the Dotcom bust, is "Yeah, that's kind of cool, but does is sell?"